Website Content

Pleasing Your Website Visitors- Real People and “Spiders” Too

The content within your website will be digested by both website visitors and search engine “spiders” alike. Both types of Internet guest can be as critical as Donald Trump in the Apprentice, or Simon on American Idol. An unfavorable review from either can be crippling for your online presence. You must be very careful to compose content that is relevant to your website and its concrete corporate objective.

Once you begin building, do not deviate from your website’s commitment. Remain diligent and focused. If there is a complimentary topic you are eager to include, make a note of it and engage it at another time. Build a new page to display it later, and devote yourself completely to it then.
The content that you write should be in a conversational format that is easy to understand. Your visitor’s first impression is paramount to their thoughts of staying or returning in the future. Your carefully chosen content should not be a thesaurus-revised addition that has been gently polished to lend credibility to your website. It should be a message from a friend or peer.
Ideally, the text and images will be exciting and informative, as well as grammatically and politically correct. With the introduction of Social media, messengers and online communities, as participants we begin to accept “how r u?” and “sup?”. This type of literary practice should remain confined to your personal MySpace page, and definitely not appear on your corporate website.

When composing and fine-tuning your online narrative, do not riddle it with search words, terms and phrases, in an obvious (and futile) attempt to attract the “Spiders”. This will insult your educated visitors and perhaps draw a crippling “SP@M” tag from valuable Search Engines.
Search engine spiders are much easier to please than your thrifty online consumers. Don’t waste your time.

Detailed below are five (5) suggested methods of adding meaningful content to your website.

The obvious answer to more content is more pages. The more pages of content you display, the more information you provide and in turn, the more keywords you can target. The math is simple and the technique is effective. Add new pages for new topics, and if necessary, split the page into several parts.

Some believe that the Forum has been outdated by more modern web 2.0 applications and portals. While this may be true, the forum can still be used advantageously; although only in the appropriate circumstances. Forums must provide a viable means of communicating from one person to another. If you can create a vibrant and lively Forum, you will instantly attract and retain website visitors.

Early bloggers claimed they would be the future of the Internet while more skeptical marketers and Webmasters decided their popularity would dwindle eventually. The former certainly came true and it seems there are Blogs everywhere, within every industry, and on every conceivable topic.
If you don't already have a blog, then get one. Consider using your Blog as the news section of your website. Blogs are easy to design and typically very easy to integrate. If you're not blogging then you’re missing out on an effective means of communicating with your online visitors and potential customers. Moreover, a simple Blog allows you to add meaningful content to your website and draw steady search engine traffic as well.

Although the Frequently Asked Questions page serves a number of purposes, it is primarily used to prevent redundant telephone calls and emails; regarding simple to answer questions. Consider using the FAQ page, to highlight the main benefits of your service or product. Apply carefully selected keywords and phrases to your questions and answers.

RSS and XML Feeds are great for adding insightful content to your website. Look for reputable partners within your industry that provide noteworthy feeds. Embed the feeds into a page or several pages of your site. Quality feeds will change often and as such, search engine spiders will believe that your website content is updated regularly. This will definitely help with SEO.