Building A Better Online Presence

Welcome To MyFace- Using Social Media

2008-04-04T21:10:00.002-04:00

The current proliferation of social media sites is the most pervasive phenomenon on the Internet today. Not since the dot.com explosion has the there been an Internet trend that is so widespread in its popularity. Social media is here to stay. Maybe not all the big names will survive, but the concept will. In the meantime, I jokingly refer to the Industry as MyFace.

Social media has brought about a profound change to the online visitor’s experience. By utilizing popular social media websites, you can experience an enormous increase in your own website’s traffic.

Listed below are 8 simple steps to follow:

Declare who you are to the online community. People should be able to relate to you. Create an About Us (Me) profile page and list your company’s achievements, abilities and aspirations.
Create a MySpace or Facebook page and link your biographical page (step one) to your social media profile. Don’t forget to link back to your website as well. Spend at least one hour per week developing your network. Invite friends to write blog articles about your website, products or services.
Install a Blog on your website and publish at least one article a week. Be certain to provide an easy "bookmarking" feature to "bookmarking" websites such as del.icio.us.
Provide visitors with a forum. This will encourage users to discuss your products and services. Do not delete negative comments; however, be certain to censor hate speeches and bantering. Register your forum at BoardTracker- a forum search engine.
Provide RSS feeds for new products, blogs, forum postings, etc. An RSS feed provides "tidbits" about your content. Internet users often use RSS readers to scan "tidbits" and visit your website for more information if tidbits interest them.
Create short "how-to" or new product videos and post them in social video sharing sites like YouTube and Google video. Provide a few start and end frames in these videos to introduce your site with your site URL. Post these videos using catchy titles, "tidbit" descriptions, and appropriate tags; making them easy to discover.
Use social photo sharing websites, such as Flickr and Photobucket, to share pictures related to your business, products or services.
Provide a "Tell a Friend" feature to your website. This feature will send articles, product/service descriptions and savings announcements to selected recipients via email.

Weal-Dream-It

7 Basic Rules For Online Marketing

2008-03-17T13:45:00.008-04:00

Successful Internet marketing strategies can drive significant, targeted consumer traffic to your website, blog, or sales page. However, once the traffic arrives it needs to be converted into sales.

Listed below are my 7 basic rules to follow when planning your Internet marketing campaign. These rules are relevant to all forms of marketing but are especially important online; where inexperienced marketers can "burn" money quickly and become very discouraged.

Rule #1: Marketing Involves Risk
Whether embarking on an innovative marketing endeavour or "copying" a fruitful strategy, there will be an element of risk.
This element can be managed by

conducting proper keyword research,

performing successful ad writing,

article marketing and

pay-per-click campaigns.

Each of these facets will give you an indication of what sparks the interest of your target market.

Rule #2: Perform A Small Test
The element of risk can once again be reduced with careful planning and research.
Test your marketing approach on a focused group. If your concept shows signs of success, then gradually increase your efforts and create momentum.

Rule #3: Consistency
Most successful marketers are highly motivated.
Before the completion of each and every day, create a list of 5 accomplishments you will make the following day.
Make this a daily habit. Be consistent in your efforts.

Rule #4: Set a Budget
Be aware of what you can afford. This practice will allow you to set and properly manage your marketing expectations. Wasting money can be very discouraging.

Rule #5: Diversification
In an ongoing effort to reduce your risk and determine what marketing efforts are successful, spread your approach over as many sources as you can afford. For every small failure, you move a step closer to giant successes.

Rule #6: Learn How To Write Effective Copy
Copyrighting is a necessary skill in Internet marketing. You must be proficient in writing captivating headlines and body text.

Rule #7: Tracking
In order to derive the necessary information from your campaign results, it is absolutely essential that you utilize proper tracking methods. You must benchmark to gauge the success, no matter how large or tiny it manifests itself to be.

http://www.cornwallshoppingcentre.ca/

SEO Basics- No Charge.

2008-02-29T12:43:00.004-05:00

What will legitimate search engine optimization firms charge? Like most things, prices are varied; however, if the price is extremely low you can be assured that the quality of the service will match the price. I caution you to stay way from anything that offers a "quick solution".

If you do a search for SEO pricing from reliable search engine firms you will find that although prices vary, fees of $2,500 per month on an annual contract ($30,000 per year) are not uncommon. Of course some firms charge less and others charge a great deal more; all depending on their location, size and condition of your website, and exactly what services you need performed.

Legitimate SEO companies will provide valuable services such as:

target market analysis,
keyword analysis,
content massaging,
code modifications,
link implementation strategy, and
metric analysis.

What happens when Google changes their algorithms? You guessed correctly. Your Company will "ante-up" and the addiction continues. "Search engine optimization has become the crack-cocaine of Web-based businesses."

The assumption that better search engine visibility and more traffic will automatically increase sales, is faulty logic. Considering that increased search engine visibility will produce more web-traffic, if your website does not engage the visitor, and hold their attention for two to three minutes; the chances of converting that visitor to a paying customer are minimal.

If your search engine tactics work, they will not only increase your search engine ranking, but also drive traffic to your website. At this point, utilizing realistic conversion rates of 2-3%, how much traffic do you have to generate to pay for the $30K of SEO expertise?

Based on a $30K annual investment in SEO and a 20% Net Profit you must generate $150,000 in new sales just to pay for the SEO fees. At a 3% conversion rate, and an average sale amount of $100 per transaction, that translates into 50,000 unique new visitors per year to your website; just to pay for your SEO campaign. Sadly at this point you still haven't increased the profit in your bottom line.

As a quick point of reference...Every business has a different "average sales amount", and generally speaking it is safe to assume the higher the selling price the lower the "conversion rate".
A company generating $150,000 in Web-revenues, attracting 25,000 "unique visitors" per year, and utilizing an "average sale price" of $395.95; has a "conversion rate" of 1.5%.

Want To Calculate your Conversion Rate?

Conversion Rate = [(Total Web Sales / Unique Web Traffic) / Average Sales Price] x 100

A Proactive Approach

2008-02-12T18:58:00.000-05:00

Dealing With The Soaring Canadian Dollar

When the "Loonie" was low, many Canadian businesses profited from exports to the United States. Now that the Canadian dollar has climbed steadily, and is likely to outpace the American currency for years to come; small business needs to develop a proactive strategy to remain competetive in the evolving marketplace. Canadian merchants simply cannot sit idle and watch as the tidal flows of exchange rates determine their future.

"When 'no decision' is your final decision, then it becomes a decision that is far worse, than making the wrong decision would have been in the first place."

- Kristoffer Howes, President & CEO- The Weal Media Group

A Proactive Response

The initial reaction of most, would be to simply halt exports to the United States. This is definitely not the answer. This type of negative action would open the door to U.S. exporters, eager to import cheaper items for sale in the Canadian marketplace.
When developed early and applied properly, there are four (4) effective strategies to mitigate the financial pitfalls of a powerful Canadian "Loonie":

1) Match Currencies When Possible
When Canadian-made goods increase in price in the U.S. market as a result of changes in currency value, it is reasonable to suggest that raw materials found there would also be cheaper. However, with the price of oil resting at around $100/barrel, make certain that the perceived savings are not eaten up by freight and transportation costs. As another option, some developing nations such as China and India, often trade in U.S. currency.

2) Seek-out Foreign Markets
Actively search for foreign markets where the Canadian dollar is received more favourably than the U.S. "Green-Back". Often in these countries, the price of Canadian goods are not as high or burdensome as they are in the United States. This motivates a new market of global consumers.

3) Review The Product Mix
Management needs to consider related products that can be easily produced or distributed, and in turn generate higher profits for the Company. In the short term, the wider profit margins will subsidise products that have been negatively affected by the recent currency shifts.

4) Review Productivity
Capital investment in innovative equipment that enhances productivity and reduces labour costs must be considered as part of a revised business plan. Regrettably, labour costs in Canada were staggering before the dollar began it's rise; now as a result of recent changes in currency values, the global costs have risen another 20%.

A Time For Action- Final Thoughts

Under the emerging currency trends, not all companies will remain viable in the future. When determining the long-term viablibilty of a business, it is important to seek the honest opinion of a trusted third party; such as a reputable financial institution.

Consider a properly conducted liquidation. Often, this will result in a restructured, highly viable operation, that operates efficiently and with significantly less risk. A strong example is the Company that makes a smooth transition from manufacturing to distribution.

A carefully developed and regularly maintained website is a reliable vehicle for achieving success in any or all of the above mentioned strategies. When considering your online presence, be certain that it properly reflects who you are and where you are going. Be aware of how your website appears to those from other cultures; even to those members within your country or continent. The Internet is home to the Global Consumer.

SEO- An Introduction

2008-01-04T10:50:00.000-05:00

Simply put, Search Engine Optimization is the art and science of creating web pages that are more attractive to Internet search engines. Most Internet businesses consider search engine optimization to be a major contributor to any successful marketing plan or program.

How did the need for "optimizing" a website come about?

In the dark ages of the Internet, circa the mid 90's, SEO was born. In its infancy, search engine optimization was basic. Many available "search engines" were no more than web scouring directories that could extract (a bit) more relevant data from a website, than was originally submitted by the website’s owner. Nevertheless, a good search engine was able to perform a discriminatory evaluation and assign a weight or ranking, based on the relevance of the website's informational content, keywords, description, textual and graphic milieu. Although the early search engine spiders were able to extract and assess data, a large portion of a website's high search engine ranking still depended greatly on quality material, submitted by a webmaster.

Webmasters soon realized that by utilizing various “black-hat” techniques they could easily improve their website's search engine ranking. One such popular technique was to greatly increase the use of keywords, often to huge multiples, and have them hidden in the background of a website.

A higher query ranking meant more visitors, and in turn, (usually) more money. A concept all webmasters easily understand.

Enter the search engine algorithm.

"Algorithm" is possibly one of the least understood words commonly found on the Internet. In this application, it means the strict system of instructions the search engine spider follows in its endeavor to correctly rank websites. If a search engine operator wishes his or her algorithm to include instructions to assign the lowest rank to all websites with the word "blue" in them, anyone who sold “Blue-Ray Hi-Def” or “Blues” music would be devastated by their revised ranking.

As webmasters got more creative about subverting the existing algorithms, the search engines tweaked their formulas to counter the tricks and ploys. One major change adopted by search engines was the weight it placed on the presentations and protestations of webmasters. As such, they successfully developed software capable of deeply investigating the website itself; and then equate a quasi-logical determination about what it found.

A search engine will consider:

the website’s domain name

all the words applied in the title

how often keywords appear

how close keywords are together

the sequence in which keywords appear

the "ALT" attributes attached to images

the META tags

Most important of all, the search engine looks at the textual content of the website.

Based upon these findings, the search engine formulates a decision on 1) how all of these factors come together, 2) how they match the claims of the webmaster and 3) how they meet the expectations of search engine clients.

Again it seems, "Content is king!"

http://www.cornwallshoppingcentre.ca/

Land or Domain?

2007-12-27T11:12:00.000-05:00

“Choosing the right domain name is much like selecting a suitable plot of land on which to build your first home. Your domain is an investment. Seek out a nice neighborhood that is well priced and shows real promise for the future. Have confidence in the name you have chosen.”

- Kristoffer Howes, President & CEO

Listed below are 8 carefully selected factors to consider when purchasing a domain name:

"TLD” or Top Level Domain

This is the extension that appears at the end of a domain name, such as .com, .ca, .net, .org, etc.
All other factors considered equal, a .com name will (often) sell for nearly four times (4x) the otherwise equivalent domain, registered in any other common global extension. Global extensions include .net, .org, and .info.

The .mobi extension, utilized for content to be delivered to mobile devices, is rapidly gaining value and popularity.

Some country specific domains, such as .co.uk and .de (Germany) are very prestigious, and can, in certain instances, command high prices.

It is hoped that one day the .tv extension will be used in connection with Internet enabled TV. Until hardware, distribution, and media companies are able resolve profit-sharing differences, sales of these domains will only occasionally result in high prices.

Number of Words

Single "real word" domains (no misspellings or abbreviations), especially in easily monetizable Internet industries, can be enormously valuable; particularly when accompanied by the .com extension.

Two word domains, without misspellings or abbreviations, are also quite valuable if the domain name is easily monetized, and the TLD is of high quality.

Values plunge when considering domain names with three words or more.

Content

Domain names containing misspellings, abbreviations, hyphens, special characters not found on a standard keyboard, or other text oddities often have very little value.

Domain names containing a phrase that is trademarked are very likely worth nothing. The registered trademark owner could be in a legal position to summarily confiscate the domain from you.

Can The Domain Name Be Monetized?

Website monetizing is the process of converting existing traffic into revenue. For example, Google Adsense is a popular method of monetizing a website.

In this application, how attractive is your domain name to motivated online consumers? Will the name itself generate traffic?

The extent, to which a domain name can be monetized, has a major influence on its value.
Domains in the Sex, Financial, and Health industries often top the list in terms of high value sales.

Generic vs. Non-Generic

Generic domains are generally more valuable than non-generic ones.

A generic domain name is one that contains only real words (ones you can find in a dictionary), and has no contribution from proper names (first or last).

Generic .com domain names in highly monetizable industries are immensely valuable and are, for the most part, very difficult to secure.

Number of Letters

Three letter .com names can be the most valuable, even if they mean nothing.

Four letter .com names usually need to be pronounceable to have any value. They do not need have to be real words found in the dictionary (cool sounding four letter .com names can be very brand able, even if they are created).

When your domain name reaches five letters or more, the value is driven by the quality of the word or words (generic vs. non-generic, monetizable vs. non- monetizable, etc.).

When surpassing 8-9 letters, the value tends to decrease substantially unless the domain name is highly monetizable.

Branding

Domain names that are easy to say and remember, easy to type in, highly reflective of predictable monetizable content, and/or generate a lot of "type-in" traffic (people typing your domain name directly into the address box in their browser rather than finding your domain via a search engine) are highly sought after. These domain names may have significant worth.

E-Market Size and Profitability

This factor directly impacts how easily the domain name can be monetized. Products and services that do not lend themselves to the e-marketplace (directly, or indirectly through selling ad space) will (most often) have little value.

http://www.cornwallshoppingcentre.ca/

Content Revisited

2007-12-19T19:41:00.000-05:00

A recent study by OPA and Nielsen/Net Ratings showed that Internet users are spending more time than ever on content based websites:
i. Commerce: 13.8%
ii. Communications: 32.0%
iii. Content: 49.6%
iv. Search: 4.5%

With the popularity of blogs and social media websites on the rise, it's no wonder that people are spending more time than ever reading online. While time spent researching and gathering information over the Internet has increased, consumer shopping activity has decreased; down over 2% from a year before. This could be attributed to the thrifty online “window shopper”. The CIUS indicated that 60% of those consumers who research products and services on the Internet, followed through with a purchase directly from a merchant’s “brick and mortar” store.

Having a reliable database of information to assist visitors in making an informed decision, such as a glossary, FAQ, helpful tutorials, etc. will improve your visitor's overall shopping experience and increase the odds of conversions and return visits. The ultimate goal is to lead consumers to a confident, final sale; either from your e-commerce website or your doorstep.

This can be accomplished by creating a satisfying user experience and providing the correct balance of information and entertainment. Motivated shoppers need these to achieve their conversion goal.

Listed below area number of proven methods:

i. ratings and reviews
ii. blogs to convey important and relevant industry information
iii. useful tips and demonstrative tutorials
iv. an information database (glossary, FAQ)

The best ecommerce websites do not build content around their products. Instead, developers build a strong community around a product’s interest or appeal. Website founders create a place where like-minded consumers can visit, gain valuable information, learn more about featured products and share comments, questions or concerns.

By constructing a dependable online community, developers not only sell more products and services, they build brand recognition and customer loyalty as well.

Website Content

2007-12-11T16:12:00.000-05:00

Pleasing Your Website Visitors- Real People and “Spiders” Too

The content within your website will be digested by both website visitors and search engine “spiders” alike. Both types of Internet guest can be as critical as Donald Trump in the Apprentice, or Simon on American Idol. An unfavorable review from either can be crippling for your online presence. You must be very careful to compose content that is relevant to your website and its concrete corporate objective.

Once you begin building, do not deviate from your website’s commitment. Remain diligent and focused. If there is a complimentary topic you are eager to include, make a note of it and engage it at another time. Build a new page to display it later, and devote yourself completely to it then.
The content that you write should be in a conversational format that is easy to understand. Your visitor’s first impression is paramount to their thoughts of staying or returning in the future. Your carefully chosen content should not be a thesaurus-revised addition that has been gently polished to lend credibility to your website. It should be a message from a friend or peer.
Ideally, the text and images will be exciting and informative, as well as grammatically and politically correct. With the introduction of Social media, messengers and online communities, as participants we begin to accept “how r u?” and “sup?”. This type of literary practice should remain confined to your personal MySpace page, and definitely not appear on your corporate website.

When composing and fine-tuning your online narrative, do not riddle it with search words, terms and phrases, in an obvious (and futile) attempt to attract the “Spiders”. This will insult your educated visitors and perhaps draw a crippling “SP@M” tag from valuable Search Engines.
Search engine spiders are much easier to please than your thrifty online consumers. Don’t waste your time.

Detailed below are five (5) suggested methods of adding meaningful content to your website.

The obvious answer to more content is more pages. The more pages of content you display, the more information you provide and in turn, the more keywords you can target. The math is simple and the technique is effective. Add new pages for new topics, and if necessary, split the page into several parts.

Some believe that the Forum has been outdated by more modern web 2.0 applications and portals. While this may be true, the forum can still be used advantageously; although only in the appropriate circumstances. Forums must provide a viable means of communicating from one person to another. If you can create a vibrant and lively Forum, you will instantly attract and retain website visitors.

Early bloggers claimed they would be the future of the Internet while more skeptical marketers and Webmasters decided their popularity would dwindle eventually. The former certainly came true and it seems there are Blogs everywhere, within every industry, and on every conceivable topic.
If you don't already have a blog, then get one. Consider using your Blog as the news section of your website. Blogs are easy to design and typically very easy to integrate. If you're not blogging then you’re missing out on an effective means of communicating with your online visitors and potential customers. Moreover, a simple Blog allows you to add meaningful content to your website and draw steady search engine traffic as well.

Although the Frequently Asked Questions page serves a number of purposes, it is primarily used to prevent redundant telephone calls and emails; regarding simple to answer questions. Consider using the FAQ page, to highlight the main benefits of your service or product. Apply carefully selected keywords and phrases to your questions and answers.

RSS and XML Feeds are great for adding insightful content to your website. Look for reputable partners within your industry that provide noteworthy feeds. Embed the feeds into a page or several pages of your site. Quality feeds will change often and as such, search engine spiders will believe that your website content is updated regularly. This will definitely help with SEO.

The Experience

2007-11-13T20:07:00.000-05:00

“Products are made; services are delivered.
Products are used; services are experienced."
- Harry Beckwith, Author

The Experience

Your website provides online consumers with a valuable service. A successful online presence will clearly and accurately showcase a company’s products or services to motivated visitors. Make every effort to provide content that is both enjoyable and memorable. In short, your website should provide online visitors with a pleasant “experience”. Your design, content and marketing should be about creating a positive and noteworthy experience.

Let me relate to you a story I know.

In downtown Toronto there is a legendary bagel shop, affectionately known to businesspeople in the garment industry as “The Dirty Bagel”. This title clearly distinguishes it from a similar uptown restaurant named “The Bagel” which, “back in the day”, served similar meals to upper middle class women when they weren't taking their kids to the doctor, dentist or hockey practice.

As I recall, the downtown version was old, grimy, and well worn, while the uptown version was new, nicely lit, and... cleaner. The waitresses in the new restaurant were middle-aged, chewed gum, had pencils stuck behind their ears and called everyone "Hon." The waitresses in the downtown version were old, spoke with thick European accents, and were “just plain nasty”. If you asked for an extra pad of butter or more cream for your coffee, instead of getting a "Sure thing Hon" you would most likely hear something like, "Sophia, listen to Mr. Big Shot over here, he wants more butter. Hope he knows a good heart doctor..." and as she turned to leave, you would likely hear some Yiddish profanity spoken under her breath.

Why would rich, privileged citizens who owned their own businesses, wore expensive silk suits, and drove Lincoln Continentals, put-up with a group of nasty old ladies who tossed plates on the table like curling stones and treated them like inmates?

It was for the “experience”.

That is what kept them coming back time and again.

The loyal patron businessmen who attended “The Dirty Bagel” were old school, not an MBA in the lot. They survived the Depression and built successful businesses with little or no formal business education; profiting in conditions that were both hostile and perverse. No matter how successful they had become, they always remembered their beginnings and what was really important to them. These men were characters who built businesses by force of personality and shrewd decision-making. "The Dirty Bagel" offered them an experience that kept them grounded and reminded them of the bumpy road to success.

That is the power of an “experience” (and a quick lesson in humility).

How does this relate to the building of your website?

Consider this. Too many websites are sterile, functionally redundant, and generally impersonal and often lack any kind of meaningful experience for the online visitor. Business owners who spend an unproductive amount of time concerning themselves with driving consumer traffic to their website often discount what happens when shoppers arrive.

If your website provides its online audience with a unique experience, this is something your competition can't steal from you. On the other hand, if all you provide your visitors is a commodity, eventually somebody else will produce that commodity cheaper and faster. If this is the case, you will very likely find yourself eating at your own version of "The Dirty Bagel"; not because you want to remind yourself of where you came from, but rather where you're going.

Focus

2007-11-12T10:03:00.000-05:00

To stay competitive in today’s marketplace, merchants must embrace the Internet and develop a symbiotic relationship with it. Look around, everyone engages in some sort of online presence; email, “Window-shopping”, and social networking to name a few. As Internet users, we only differ in our objectives. Your website or online presence must clearly define your objective.

Focus

If your website is going to standout among the rows of its competitors, you must adapt a narrow and specific focus. Develop a positioning or “Mission” statement to guide and articulate your Company’s motivation and its website direction. Limit this proclamation to 25 carefully chosen words that will be prominently displayed on your Home page. Furthermore, this information will become valuable in the future when selecting Meta-Tags and Keywords.

“…offer local merchants effortless expansion into the lively and profitable e-marketplace, while consistently providing online consumers a safe and comfortable shopping experience.”

Adding a regional component to your website is one good way to provide focus to your keywords and avoid a futile battle with corporate giants in the “Sandbox”. As the Internet continues to grow it has become increasingly difficult to achieve top 10 placement in search engine results; using today’s most popular search terms.

When developing our concept of an online shopping centre, we came to the realization that search terms such as “online shopping” or “lots of stores”, were monopolized by the corporate giants; i.e. Toys R Us, EBay and Amazon. With their Alexa.com or Google page rank, marketing teams and endless advertising budget, we were in no position to compete on the big stage. I’m a little shy and I don’t like the big stage anyway…time for reflection.

What if we can perform on a smaller stage, where our little show would look big? The answer was Cornwall, Ontario. By selecting the regional component of our website, we essentially removed the need to compete with corporate giants, globally, internationally, nationally or even provincially. It is very unlikely that EBay or Amazon would shift their advertising focus to Cornwall or even Ontario…Canada perhaps; nothing less. Furthermore, it is ridiculous to surmise that an Internet consumer from Beijing or even Vancouver, would type in the search term “online shopping” with an expectation that a website from Cornwall, Ontario would appear in the top 10 results. Their search would likely be more focused, like “online shopping in Cornwall” or “Cornwall online shopping”. What about “Cornwall shopping centre”? By selecting a regional component to your online presence, the choice of focused keywords and meta-tags becomes easier. The detailed process of committing to a regional component will effectively target your local online consumer and the valuable Search Engines. Thankfully, this will greatly reduce the number of unrelated or uninterested visitors to your website.

A carefully selected domain name (http://www.cornwallshoppingcentre.ca/ &.com), used in combination with effective keywords and meta-tags, which directly focus on your region, as well as the strategic use of proven and recognized industry terms, is certain to drive motivated, targeted, and local consumers to your website.

A Pioneer's Guide

2007-11-10T09:22:00.000-05:00

A settler is a person who has migrated to a less occupied area and established permanent residence there, often to colonize the area. Settlers are generally people who take up residence on land and cultivate it. The word "settler" is synonymous with terms such as pioneers, colonists, or "colonials".

The reason for emigration of settlers varies, but often includes one or more factors such as: economic or personal financial hardship; social, cultural, ethnic, or religious persecution, or; political oppression and/or policies aimed at encouraging foreign settlement.

From the moment you first consider expanding your business into the bustling and profitable e-marketplace, you become a pioneer. You are migrating to a less occupied area- the Internet, with the intention of establishing a permanent residence- your website; and next you will carefully select the land- your domain name, and diligently work to cultivate it.

Why do this?

Economic and personal financial hardship, brought on by a form of social persecution- cross border shopping and a strong dollar; coupled with the aggressive marketing policies of big business will encourage (force) local and regional entrepreneurs to seek foreign settlement in the World Wide Web.

The Internet consistently provides a level playing field for small and big businesses. A local merchant can maintain the same credible online presence as an international firm; at a fraction of the cost.

As frightening as this journey might sound, your fears will soon turn to excitement as you see the endless possibilities your New World has to offer. Consider this, while you are sleeping, watching television, or eating dinner; your online presence is working for you. Currently, our innovative shopping community, http://www.cornwallshoppingcentre.ca/, averages a new visitor every 11 minutes, every hour of every day, of every week, of every...You get the idea. Imagine when this number is 11 visitors every minute, of every day, of every...

As with early the pioneers who came to this country, you probably don't have much money for the migration. Read this carefully. Do not pay alot of money for your first website. Take your time and do some research- survey the land if you will. Be certain to compile the very best text and images you want displayed on your website before you begin building. If you can save time, you can save money. Web design and web development can quickly become expensive if you are unprepared.

The following posts will guide you through creating an effective and comprehensive online presence that will properly represent you and your company. Most importantly, it will not cost you alot of money.